The sourcing, production, buying, and feeding of pet food impacts the health and wellbeing of pets, livestock, farms, communities, and the earth. That’s why we believe every decision—both ours and yours—is a powerful act.

Want a world where pets and people are healthy and happy? Want to help combat climate change and reduce factory farming? Want to feel good about your life and your legacy? You can. And so can we.

It’s all about choices. We choose to create food that is ethically sourced and sustainably produced. You choose what you feed your pet and where you place your support. Together, we can make a difference. 

Every step of the way, we say yes to high-quality sourcing decisions like organic foods, regenerative farming, and minimal processing, while minimizing or eliminating the use of GMOs, hormones, antibiotics, and synthetic vitamins or additives whenever we can. Together, these choices help ensure the protection of land, water, and animals.

Your pet is just one of the many living creatures we care about. We adhere to strict animal welfare standards when sourcing proteins and milk. Our commitment ensures the humane treatment of livestock, while supporting family farms and their communities.

Our proprietary fermentation process has been validated as effective in killing unwanted bacteria and preserving food safety. We use multiple layers of prevention to keep pathogens out of our foods. And we employ full-time safety consultants and test our plant each week to confirm that it’s sterile.